As part of our marketing, public relations, and social communication activities, we:
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strengthen the market position of the bank and its brand,
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create the desired and consistent image of the bank, our capital group companies, and the PKO Bank Polski Foundation,
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initiate and carry out projects that build awareness of the bank’s brand among its stakeholders and in the broader community.
In line with our strategy, we develop relationships with the environment by engaging in activities for society and with its participation. We support educational, civic, cultural, and sporting events and projects.
Charitable activities are carried out through the PKO Bank Polski Foundation.
Within sponsorship activities carried out by the bank and charitable activities run by the Foundation, each supported beneficiary is subject to verification. We ensure the rationality of our sponsorship and charitable policy, including through synergy of actions. Within the Foundation, this responsibility lies with the Program Council composed of bank representatives. In the most significant program areas (culture, tradition, education, and sports), the bank and the Foundation often cooperate closely. The Foundation is engaged in initiatives aimed at social assistance, protection of life and health, and environmental issues. The Foundation’s scope of activity is defined in its Statute. The principles of cooperation between the bank and the Foundation are regulated by agreement.
This division of engagement across program areas both strengthens the bank’s image benefits and broadens their scope.
Within the bank’s sponsorship policy, we apply a multi-stage process of reviewing and approving submitted applications. According to the bank’s Statute, signing sponsorship agreements exceeding PLN 500,000 net annually requires approval from the Supervisory Board.
An important stage in the application review process is an expert assessment of projects, taking into account: the significance of the initiative, business or image potential, and the organizer’s credibility in ensuring proper execution. The business environment in which we operate as a sponsor, as well as our budgetary capacity, are also considered. Positively assessed applications are submitted to the Sponsorship Committee, which guarantees a thorough and comprehensive evaluation of the proposals.
The expenditures incurred by the bank and the Bank’s Capital Group to support culture, sports, charities, media, social organizations, and trade unions are subject to an annual assessment of their justification (as part of the Supervisory Board’s report on the activities of the Sponsorship Committee).